The Story of Sign Bee

In March of 2020, Betsy Canady, a lifelong resident of Cedar Falls, Iowa had an idea. She wanted to start a company aimed at helping families celebrate special occasions during the Covid pandemic. Being together was a little more challenging during this time, and people were missing the ability to celebrate together. Betsy was confident that her idea would help lift spirits and spread some much-needed joy.

One spring morning, Betsy’s aunt called her out of the blue. She had been praying for her and got the sense that something was on her heart. Jane’s encouragement was simple… “Go for it, Betsy!”

This was just the confirmation Betsy needed to take the next step on what had been on her heart. She immediately called her brother, Josh, who happens to be a graphic designer, to get his thoughts. In November, Sign Bee launched, ordered its first batch of signs, and began taking orders!

Welcoming home a battalion of troops from Afghanistan and celebrating one of the elders in our community who turned 100 have been two of the many highlights of Sign Bee’s short history. Betsy is looking forward to buzzing around neighborhoods across the Cedar Valley for years to come. The genuine joy that she has seen in people through her simple signs has made this venture one of the most exciting things that she has ever experienced.